Seth Godin’s Three-Step Viral Marketing Strategy

[BIZNEYS]

Seth Godin’s viral marketing strategy involves three steps.

First, create a product with remarkable value that goes beyond basic needs to offer psychological satisfaction.
Second, identify a minimum viable audience whose values align with your product.
Lastly, collaborate with key influencers, or “sneezers,” within that community to spread your brand message.

By focusing on these steps, you can leverage word-of-mouth to grow your brand authentically and sustainably.

The Secret to Viral Marketing: Uncovering Seth Godin’s Proven Strategy

[Author]

Posts